This video highlights eight singles (0:10) released in the 2020s that significantly hindered or "killed" the intended success of their respective album eras due to various reasons, from poor reception to controversy and misguided promotional efforts (0:03).
The featured singles include:
"Yummy" by Justin Bieber (0:16): This song suffered from a desperate rollout and failed to connect with critics and listeners, poisoning the Changes album era (0:43-1:11).
"J Christ" by Lil Nas X (1:37): Despite anticipation for his Dream Boy era, this single sparked immediate backlash due to its controversial religious imagery and underperformed commercially (2:00-2:32).
"Mother" by Meghan Trainor (3:03): Intended to capitalize on the viral success of "Made You Look," "Mother" was seen as inauthentic and failed to gain traction, leading to the fizzling out of her era (3:26-3:54).
"Think U The Sht (Fart)" by Ice Spice** (3:57): This lead single for her Y2K album was instantly mocked for its lyrics and faced accusations of copying, effectively killing the early hype (4:39-5:14).
"Falling Back" by Drake (5:34): Drake's pivot to house and dance music with this single from Honestly, Nevermind was met with harsh criticism for its boring production and failed to connect with fans (5:56-6:18).
"No Angels" by Justin Timberlake (6:44): Released as a follow-up single, "No Angels" was considered bland and failed to chart meaningfully, becoming the "nail in the coffin" for his Everything I Thought I Was album (7:13-7:43).
"I LUV IT" by Camila Cabello featuring Playboi Carti (7:50): This single, marking a chaotic hyperpop pivot for her CXOXO album, was called a "failed experiment" and alienated her fanbase, ending her mainstream success streak (8:19-8:58).
"Woman's World" by Katy Perry (9:03): Intended as an empowering anthem, this single was slammed for its hypocritical message due to her collaboration with Dr. Luke and was deemed musically cheesy, marking a career low (9:26-10:05).
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